According to data released by the Indonesian Ministry of Finance and Customs, the country's e-cigarette consumption tax revenue reached 2.84 trillion Indonesian Rupiah (approximately US$170 million) in 2025, a year-on-year increase of 7.38% compared to 2.65 trillion Indonesian Rupiah (approximately US$159 million) in 2024, achieving growth against the trend of overall tobacco-related tax revenue decline.
In terms of revenue structure, open-system e-cigarettes contributed the largest share , with revenue reaching 1.32771 trillion Indonesian Rupiahs; followed by solid-state e-cigarettes (heated tobacco), with revenue of 1.21039 trillion Indonesian Rupiahs; and closed-system liquid e-cigarettes ranked third with revenue of 304.14 billion Indonesian Rupiahs.
It is worth noting that Indonesia's total consumption tax revenue in 2025 was 221.7 trillion Indonesian Rupiahs (approximately US$13.302 billion), a decrease of 2.1% year-on-year, achieving only 90.8% of the annual budget target. Among them, tobacco product consumption tax (CHT) revenue was 211.7 trillion Indonesian Rupiahs (approximately US$12.702 billion), lower than 216.9 trillion Indonesian Rupiahs (approximately US$13.014 billion) in 2024. The growth of e-cigarette consumption tax became an important highlight in the tobacco tax revenue sector.
Since January 1, 2024, Indonesia has officially included e-cigarettes in the tobacco product excise tax (CHT) and tobacco tax system. From January 1, 2025, according to Indonesian Ministry of Finance Regulation No. 96 (PMK 96/2024), the minimum retail price (HJE) of e-cigarettes has been increased, but the excise tax rate remains the same as in 2024. Specifically, the minimum retail price for solid e-cigarettes (heated tobacco) is 6240 Indonesian Rupiah/gram (an increase of 6.01%), open-system refillable e-cigarettes are 1368 Indonesian Rupiah/gram (an increase of 22.03%), and closed-system e-cigarettes are 41983 Indonesian Rupiah/gram (an increase of 22.03%).
In addition, the regulations also adjusted the minimum retail prices of other tobacco processed products, including tobacco molasses, snuff, and chewing tobacco, with prices increasing by 6.19% to 257 Indonesian Rupiah per gram, while the excise tax rate remained unchanged at 135 Indonesian Rupiah per gram.
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