Recently, RLX Technology Inc. (NYSE: RLX) released its unaudited financial results for the third quarter of 2025. The data shows that the company's revenue and profit grew simultaneously this quarter, with international business continuing to lead and become the core growth engine. Product innovation and shareholder returns also delivered impressive results, and the overall operating performance remained stable and positive.
Key financial data showed positive results, indicating strong growth momentum.
- Rimchip Technology's net revenue for the third quarter of 2025 was RMB 1.1293 billion (US$158.6 million), representing a 28.3% increase quarter-over-quarter and a 49.3% increase year-over-year.
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Gross profit was RMB 352.6 million (US$49.52 million), with a gross margin of 31.2%, up 4.0 percentage points year-on-year.
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Under non-GAAP accounting standards, adjusted operating profit surged 123.6% year-on-year to RMB187.8 million (US$26.38 million), while adjusted net profit was RMB295.4 million (US$41.5 million), representing a year-on-year increase of 12.1% and a quarter-on-quarter increase of 1.4%.
International business accounts for 72%, becoming the core engine of growth.
The most notable highlight of this quarter was the explosive growth of international business. Lu Chao, CFO of Rimchip Technology, stated that international business revenue accounted for as much as 72% in the third quarter , becoming the core driver of the company's growth and fully demonstrating the significant effectiveness of its international expansion strategy.
The growth momentum mainly comes from three key supports:
- The European market continues to increase investment, and the retail network is constantly being deepened and expanded, further opening up regional growth potential;
- Increase market share in existing international markets;
- The continued recovery of the business in mainland China has jointly driven the company's performance growth.
Product innovation achieves another breakthrough, resulting in shareholder returns exceeding $500 million.
In terms of product portfolio, FocalTech continues to focus on innovation, with its independently developed oral dissolving film now available in the UK. This product embodies years of R&D accumulation and marks a key step forward for the company in diversifying its product portfolio and upgrading user experience, injecting new momentum into future growth.
A sound financial position provides a solid foundation for shareholder returns. As of this quarter, Rimux Technology has returned more than $500 million to shareholders through share buybacks and cash dividends, demonstrating the company's commitment to shareholder interests and its strong confidence in long-term development.
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