According to the latest data released by China's General Administration of Customs, China's total e-cigarette exports in November amounted to approximately US$1.096 billion (US$1,095,762,172), a slight decrease of 0.18% compared to US$1.098 billion in October, remaining basically flat overall. However, compared to November last year, the exports increased by 17.88%, indicating a stable export trend in the industry.
| Country /Region | November exports (USD) |
November rankings | October exports (USD) |
October rankings | Ranking changes |
| USA | 549,118,020 | 1 | 590,965,815 | 1 | flat |
| U.K. | 83,088,641 | 2 | 72,025,868 | 2 | flat |
| Germany | 58,617,322 | 3 | 53,905,558 | 3 | flat |
| South Korea | 45,531,244 | 4 | 34,410,939 | 5 | Rise 1 place |
| UAE | 35,616,187 | 5 | 36,739,941 | 4 | drop 1 place |
| Malaysia | 31,883,579 | 6 | 34,383,281 | 6 | flat |
| Russia | 26,485,861 | 7 | 21,420,432 | 9 | Rise 2 places |
| Canada | 26,234,368 | 8 | 24,360,683 | 7 | drop 1 place |
| Croatia | 21,015,796 | 9 | 19,971,356 | 10 | Rise 1 place |
| Indonesia | 16,521,818 | 10 | - | - | New entrants |
The US market remained a dominant destination for Chinese e-cigarette exports in November. Although exports to the US totaled $549 million, a 7.1% decrease from $591 million in October, this figure still accounted for 61% of total exports in November, demonstrating the importance of the US market to China's e-cigarette industry.
European markets continue to recover
Europe's two major markets, the UK and Germany, performed steadily, with both achieving month-on-month export growth. The UK remained the second-largest export destination, with exports reaching $83.089 million in November, a 15.4% increase from October. Germany ranked third, with exports reaching $58.617 million, an 8.8% increase month-on-month, becoming a significant driver of export growth.
Asian markets show significant divergence.
The South Korean market performed particularly well, with exports reaching US$45.531 million in November, a significant increase of 32.3% compared to October, propelling it from fifth to fourth place. The Southeast Asian and Middle Eastern markets saw slight fluctuations: the UAE's exports reached US$35.616 million, a 3.1% decrease month-on-month; Malaysia's exports reached US$31.884 million, a 7.3% decrease month-on-month, but it remained firmly in sixth place; Indonesia re-entered the top ten in November with exports of US$16.522 million, becoming a new bright spot in the regional market.
Other markets
Russia and Canada emerged as the top ten representatives of steady growth. Russia's exports in November reached $26.486 million, a year-on-year increase of 23.7%, propelling it from ninth to seventh place. Canada's exports totaled $26.234 million, achieving a slight increase, but its ranking slipped one place to eighth. Croatia remained firmly in the top ten, with exports reaching $21.016 million, maintaining relative stability and providing more diversified support to the market.
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