The product is available in three flavors: Spearmint, Black Cherry, and Cool Mint. It is currently available in grocery stores, convenience stores, wholesale channels, and PMI's UK-exclusive retailer platform, PMI Open.
Dor Matot, ZYN UK and Ireland Head at PMI, said, "By positioning ourselves in the ultra-low strength nicotine bag market in this way , we not only cater to the nicotine preferences of a wider range of adult consumers, but also further realize our vision of a smoke-free future."
This launch event, part of a nationwide marketing campaign called "Try X-Low, Enjoy with Ease," aims to raise consumer awareness of the ZYN Extended Strength range and showcase the brand's innovative nicotine bag collection.
With the growing demand for ultra-low strength nicotine bags , PMI aims to offer retailers a more comprehensive product range and greater flexibility for adult consumers through ZYN X-Low.
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