Recently, the General Administration of Customs of the People's Republic of China released data on China's e-cigarette exports in October, showing a surge to US$1.098 billion, a 24.9% increase month-on-month from US$879 million in September, and a steady 23.6% year-on-year growth. Against the backdrop of diverging global market demand, this data not only demonstrates the strong resilience of China's e-cigarette industry but also highlights the driving role of core markets—with the US market contributing approximately US$591 million in exports and a 54.1% month-on-month increase, becoming the "biggest contributor" to this export rebound.

Overall exports: both volume and value increased, indicating a clear recovery trend.

The key export data for October are as follows:

  • Total exports: approximately US$1.098 billion

  • Month-on-month growth: 24.9%

  • Year-on-year growth: 23.6%

  • Other non-combustible nicotine-containing inhaled products: Export value of US$815 million, accounting for 74.2%.

  • Electronic cigarettes and similar personal electronic atomization devices: Export value of US$283 million, accounting for 25.8%

The two types of products worked together to support the overall export growth trend.

Top 10 export destinations: Some saw a surge while others declined, indicating a clear market divergence.

The global e-cigarette market in October exhibited a mixed picture, with the following specific data on the rankings and performance changes of the top ten export destinations:

排名

国家/地区

10月出口额(万美元)

9月出口额(万美元)

环比变动

排名变化

1

美国

59,096.6

38,346.6

+54.1%

持平

2

英国

7,202.6

9,004.8

-20.0%

持平

3

德国

5,390.6

4,691.0

+14.9%

持平

4

阿联酋

3,673.9

3,486.5

+5.4%

↑1

5

韩国

3,441.1

3,532.2

-2.6%

↓1

6

马来西亚

3,438.3

2,791.1

+23.2%

持平

7

加拿大

2,436.1

2,200.4

+10.7%

↑1

8

日本

2,416.2

2,788.2

-13.3%

↓1

9

俄罗斯

2,142.0

1,776.0

+20.6%

持平

10

克罗地亚

1,997.1

1,625.8

+22.8%

持平

Conclusion: The industry's resilience is evident; the future focus should be on compliance and diversification.

The rebound in exports in October confirms the potential of the global vaping market and solidifies China's position as the "global e-cigarette manufacturing center." The United States remains the main driver of short-term growth, while emerging markets such as the Middle East and Southeast Asia are worth paying attention to.

For export-oriented enterprises, two key areas need to be focused on: first, deepening compliance to adapt to the regulations of various countries; and second, accelerating market diversification to reduce reliance on a single market. Chinese companies, leveraging their supply chain and R&D advantages, are expected to capture a larger share of the global market.

电子雾化与HNB产品都是新型电子产品,结构虽小,却融合应用多种材料、表面处理、芯片电子等技术工艺,而且雾化技术一直在不断更迭,供应链在逐步完善,为了促进供应链企业间有一个良好的对接交流,艾邦搭建产业微信群交流平台,欢迎加入;Vape e-cigarettes (VAPE) and Heat-Not-Burn e-cigarettes (HNB) are both emerging electronic products. Despite their compact size, they integrate various materials, surface treatment technologies, chip electronics, and other advanced technical processes. Moreover, atomization technology is constantly evolving and the supply chain is being progressively perfected. To facilitate good communication and networking among supply chain enterprises, Aibang has established an industry WeChat group communication platform and warmly welcomes interested enterprises to join.

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