China's e-cigarette exports are expected to remain above 10 billion yuan by 2025, while the US-dominated market landscape is showing new changes.

Recently, the General Administration of Customs of China released data on e-cigarette exports in 2025, showing that the total export value reached  US$10.598 billion . Although this represents a 3.31% decrease compared to US$10.961 billion in 2024 , it still remains firmly above the US$10 billion mark, demonstrating the industry's strong resilience.

I. Overall Export Situation and Monthly Trends

From an annual perspective, although China's e-cigarette exports declined slightly in 2025, the fundamental scale of tens of billions of US dollars remained unchanged. Looking at the monthly export trends, distinct phased characteristics emerge:

• February exports totaled less than $500 million, the lowest point of the year;
• The economy gradually recovered from March to September, with exports remaining stable in the range of $800-900 million.
• The export volume strengthened significantly in the fourth quarter, with exports reaching US$1.098 billion and US$1.096 billion in October and November respectively, marking the peak of exports for the year and providing key support for the stability of the overall export volume throughout the year.
• December exports fell to $974 million, down 3.67% year-on-year and 11.09% month-on-month.

II. Detailed breakdown of export product structure

Two core product categories constitute the main force of exports, with specific data as follows:

III. Distribution of Export Destination Countries

In 2025, China's e-cigarette exports covered  292 countries and regions . The leading markets showed high concentration and significant regional characteristics. The specific data for the top 20 export destinations are as follows:

(a) Top 10 export destinations

(ii) Top 11-20 export destinations

IV. Core Characteristics of Market Structure

1. The United States has strengthened its leading position: exports to the single market exceeded $4.1 billion, accounting for nearly 40% of total exports, and its influence on annual export fluctuations has significantly increased.
2. The European market is showing internal differentiation: the UK maintains a stable size, Germany performs outstandingly, and several countries such as the Netherlands and Poland have entered the top 20. Overall demand is strong, but the impact of policies varies.
3. The Asian, African, and Middle Eastern markets play a supporting role: South Korea, Japan, Malaysia, and the UAE are among the top performers, ensuring export stability.
4. Emerging markets are on the rise: Paraguay in South America entered the top 20 for the first time, with a growth rate of over 37%, reflecting the rapid growth potential of developing country markets.

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资料下载：

2022年1月6日电子雾化高峰论坛会议资料分享

2021年第三届电子烟展会论坛PPT分享

第六届电子烟暨低温本草产业论坛资料分享

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