EM-Tech, a company specializing in the development and manufacturing of electronic cigarettes, announced on the 11th that it has launched the tobacco-type hybrid electronic cigarette ‘ETo HYBRID’ and the liquid-type vaping product ‘ETo STONE’.
EM-Tech plans to attack the electronic cigarette market with the two products developed by analyzing the needs of smokers.
The Ito Hybrid is the first electronic cigarette that can use over 60 types of regular tobacco on the market without a separate dedicated stick, and it is differentiated. It is said that it minimizes the emission of harmful substances such as tar and carbon monoxide by adopting a heating method instead of combustion, and implements the original taste of tobacco. It provides a rich amount of smoke and a deep taste by combining liquid pods, and the liquid pods are composed of ‘Pure’, ‘Mixberry’ containing 0.95% nicotine, ‘Soft Menthol’, and ‘Double Menthol’. It has improved convenience by allowing the choice of disposable or refillable pods. One cigarette can be used twice, and safety has been enhanced with the ‘child lock’ function.
Ito Stone is a liquid-type electronic cigarette with a sliding cover design and ‘normal mode’ and ‘boost mode’ that allows for inhalation intensity control. The stone pod, which uses Emtek’s patented ‘Heating STONE’ technology, reduces residual scents and provides a clean taste, while the mash pod enhances the liquid flavor and offers a total of 7 flavors to choose from.
An Emtek official said, “The Ito brand was created to reflect smokers’ experiences and needs. We will continue to introduce products that satisfy satisfaction and safety with technology and user-centered design.”
Emtek aims to be a ‘brand that designs smokers’ satisfaction, health, and tastes’ based on its experience as an electronic cigarette ODM for global tobacco companies. It will expand its distribution network to convenience stores and also pursue exports to overseas markets such as Japan and Europe. It plans to build a user-centered brand by expanding its product line with various designs and functions. It added that new products have started selling at the official Ito Store mall.
source：https://www.donga.com/news/Economy/article/all/20250711/131981971/1
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