[ Consumer News = Reporter Jeongbok Kim ] Korea PMI launched a new product , the cigarette-type electronic cigarette device ' IQOS ILUMA i ONE ', on the 12th .
This new product is the entry model in the Illuma i series, following the 'IQOS Illuma i Prime' and 'Illuma i' launched in February, and completes the series lineup. The recommended retail price is 59,000 won , which has been set so that more adult smokers can access Philip Morris ' latest innovative technology at a reasonable price .
It will be available for purchase from 9 IQOS direct stores nationwide , the official online store (iqos.com) , and major convenience stores starting on the 12th .
IQOS Illuma i One features a compact all-in-one design and intuitive usability . It features an ' auto start ' function that automatically starts heating when the dedicated tobacco stick is inserted , and a ' flex puff [1]' function that analyzes individual usage patterns and automatically operates to provide up to four additional puffs for up to six minutes, providing a smooth and personalized usage experience without the need to press a button .
It can be used continuously up to 20 times on a full charge , and it weighs only 74g , making it easy to carry . The full aluminum body adds a sturdy yet minimalist feel . The exterior colors are available in four colors: breeze blue , midnight black , vivid terracotta , and digital violet , satisfying the diverse tastes of consumers .
Additionally , the innovative ' SMARTCORE INDUCTION SYSTEM ™ ' eliminates the need to clean the device after use , ensuring a consistent experience from start to finish .
Hee- kyung Yoon, CEO of PMI, said, " IQOS Illuma i One is a new product that combines convenience and practicality based on technological innovation . It can be used conveniently at a reasonable price in everyday life not only by adult smokers who want to switch to non-combustible products , but also by adult users with various lifestyles . " He added , " We expect it to contribute to further accelerating the realization of ' a smoke-free future ' pursued by Philip Morris . "
source：https://www.proconsumer.co.kr/news/articleView.html?idxno=17179
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