{"id":51466,"date":"2025-11-21T15:57:05","date_gmt":"2025-11-21T07:57:05","guid":{"rendered":"https:\/\/www.abesmoke.com\/?p=51466"},"modified":"2025-11-21T15:57:05","modified_gmt":"2025-11-21T07:57:05","slug":"imperial-brands-key-highlights-for-fiscal-year-2025-ngp-increased-by-13-7-zone-became-a-growth-hotspot-in-the-americas","status":"publish","type":"post","link":"https:\/\/www.abesmoke.com\/en\/a\/51466","title":{"rendered":"Imperial Brands key highlights for fiscal year 2025: NGP increased by 13.7%, Zone became a growth hotspot in the Americas."},"content":{"rendered":"

On November 18, 2025, Imperial Brands released\u00a0<\/span>its annual results for the year ended September 30, 2025. New tobacco products<\/span><\/span>\u00a0(NGP) were identified as a key growth engine, with\u00a0<\/span>net revenue increasing by 13.7%;\u00a0<\/span><\/span>shareholder returns continued to improve, laying a solid foundation for development over the next five years.<\/span><\/span><\/p>\n

I. Key Performance Highlights<\/span><\/h2>\n
1. Revenue and Profit<\/span><\/strong><\/section>\n
Total revenue was \u00a332.171 billion (down 0.7% year-on-year), with core tobacco and NGP net income increasing by 4.1% at constant exchange rates; adjusted operating profit increased by 4.6%, and adjusted EPS increased by 9.1%, demonstrating a steady improvement in profitability.<\/span><\/section>\n
2. Cash Flow and Shareholder Returns<\/span><\/strong><\/section>\n
Free cash flow reached \u00a32.7 billion, dividend increased by 4.5% in fiscal year 2025, \u00a31.25 billion share buyback completed, cumulative return of \u00a310 billion to shareholders from 2021 to 2025, and \u00a31.45 billion share buyback initiated in fiscal year 2026.<\/span><\/section>\n
3. Business Performance<\/span><\/strong><\/section>\n
The tobacco business saw a 1.7% decline in sales volume offset by strong pricing (price mix +5.4%), resulting in a 3.7% increase in net income\u00a0<\/span>;\u00a0<\/span>NGP net income increased by 13.7%, with market share rising across all categories\u00a0<\/span>including<\/span><\/span>\u00a0e-cigarettes, modern oral nicotine\u00a0<\/span>, and heated tobacco.<\/span><\/section>\n
II. NGP Business: Regional Collaboration\u00a0<\/span>+\u00a0<\/span><\/span>Multiple Categories, Full Growth Momentum<\/span><\/span><\/section>\n

1. Regional performance diverges, with the Americas leading the global growth rate.<\/span><\/h3>\n
    \n
  • Americas<\/span><\/strong>
    \n
    The biggest surprise was that NGP's net income surged 69.8% to \u00a370 million.<\/span><\/section>\n<\/li>\n
  • Europe<\/span><\/strong>
    \n
    It achieved a solid 8.8% growth, with net income reaching \u00a3280 million.<\/span><\/section>\n<\/li>\n
  • AAACE region<\/span><\/strong>
    \n
    NGP's net income fell 30.8% to \u00a318 million due to the withdrawal of some markets from the e-cigarette business. The region is still dominated by traditional tobacco business, and NGP's presence is relatively limited.<\/span><\/section>\n<\/li>\n<\/ul>\n

    2. Three major product categories work together to comprehensively advance market penetration.<\/span><\/h3>\n
      \n
    • Modern oral nicotine\uff1a<\/span><\/strong>The core driving force is Zone, a modern nicotine brand launched in 2024. It has now covered about 100,000 retail stores in the United States, established a firm foothold in the local modern nicotine market, and achieved a market share of 2.8%. The product range includes 11 flavors and two strengths: 6mg and 9mg, precisely targeting mainstream consumer demand.<\/li>\n
    • E-cigarette\uff1a<\/span><\/strong>The Blu Kit\u00a0 <\/span>series performed exceptionally well, achieving double-digit market share in the UK, France, and Spain. This success was driven by increased demand for replaceable cartridge devices due to stricter regulations on disposable e-cigarettes, prompting the company to accelerate its product transformation. Furthermore, the modern oral e-cigarette category continued to penetrate the market through packaging upgrades and flavor innovation, showing outstanding performance in the Nordic market.<\/span><\/li>\n<\/ul>\n
        \n
      • Heated tobacco\uff1a<\/span><\/strong>In FY25,<\/span>\u00a0the Pulze 3.0 all-in-one device was launched, compatible with iD tobacco sticks and iSenzia plant sticks. Positioned as \"affordable + experience close to cigarettes\", it received positive feedback after its launch in Italy and Greece, successfully penetrating the price-sensitive consumer group.<\/span><\/li>\n<\/ul>\n

        III. Strategy and Future Outlook<\/span><\/h2>\n
          \n
        • \n
          Focusing on two core areas: stabilizing the value of combustible tobacco and expanding the scale of NGP, while promoting organizational streamlining and technological empowerment (including AI applications).<\/span><\/section>\n<\/li>\n
        • \n
          Fiscal Year 2026 Guidance: Low single-digit growth in net tobacco revenue, double-digit growth in NGP, 3%-5% increase in adjusted operating profit, and at least \u00a32.2 billion in free cash flow.<\/span><\/section>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

          On November 18, 2025, Imperial Brands released\u00a0its annual results for the year ended September 30, 2025. New tobacco products\u00a0(NGP) were identified as a key growth engine, with\u00a0net revenue in …<\/p>","protected":false},"author":2,"featured_media":51467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-51466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/51466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/comments?post=51466"}],"version-history":[{"count":0,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/51466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media\/51467"}],"wp:attachment":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media?parent=51466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/categories?post=51466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/tags?post=51466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}