{"id":51428,"date":"2025-11-21T15:19:03","date_gmt":"2025-11-21T07:19:03","guid":{"rendered":"https:\/\/www.abesmoke.com\/?p=51428"},"modified":"2025-11-21T15:19:03","modified_gmt":"2025-11-21T07:19:03","slug":"imperial-brands-launches-zone-nicotine-bags-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.abesmoke.com\/en\/a\/51428","title":{"rendered":"Imperial Brands launches ZONE nicotine bags in the UK"},"content":{"rendered":"<p><span dir=\"auto\"><span class=\"\" dir=\"auto\">Imperial Brands\u00a0<\/span><\/span><span data-pm-slice=\"0 0 []\"><span dir=\"auto\"><span class=\"\" dir=\"auto\">has<\/span><\/span><\/span><span dir=\"auto\"><span class=\"\" dir=\"auto\">\u00a0launched a new nicotine pouch brand, ZONE, in the UK, aiming to help retailers capitalize on growing consumer interest in nicotine pouches while attracting adult nicotine users seeking a lower-risk nicotine delivery system.<\/span><\/span><\/p>\n<p><span data-pm-slice=\"0 0 []\"><span dir=\"auto\">ZONE nicotine pouches contain 20 pouches per can,\u00a0<\/span><span dir=\"auto\">featuring a slimmer design\u00a0<\/span><span dir=\"auto\">for improved taste and easier concealment\u00a0<\/span><span dir=\"auto\">. Priced at \u00a36.50.<\/span><\/span><\/p>\n<p><span dir=\"auto\">The initial product line offers five flavor options:\u00a0<\/span><span data-pm-slice=\"0 0 []\"><span dir=\"auto\">Sweet Mint, Cool Mint, Watermelon Ice, Juicy Peach, and Berry Blast.<\/span><\/span><\/p>\n<p><strong data-pm-slice=\"0 0 []\"><span dir=\"auto\">In the UK nicotine pouch market, the 9-12 mg nicotine strength range accounts for approximately 43.4%<\/span><\/strong><span dir=\"auto\">\u00a0, and ZONE is positioned within this range to capitalize on the growth opportunities in this segment.\u00a0<\/span><span dir=\"auto\">ZONE will offer a 10 mg strength version in its four flavors, with an additional 11 mg strength version available for the Cool Mint and Berry Storm flavors.<\/span><\/p>\n<p><span data-pm-slice=\"0 0 []\"><span dir=\"auto\">Andrew Malm,<\/span><\/span><span dir=\"auto\">\u00a0UK Market Manager for Imperial Tobacco,\u00a0<\/span><span dir=\"auto\">said: \"\u00a0<\/span><span dir=\"auto\">We expect sales of this category to grow by 234% over the next five years\u00a0<\/span><span dir=\"auto\">, so the opportunity to develop high-quality nicotine alternatives for the UK market\u00a0<\/span><span data-pm-slice=\"0 0 []\"><span dir=\"auto\">is extremely attractive<\/span><\/span><span dir=\"auto\">\u00a0.\"<\/span><\/p>\n<p><span dir=\"auto\">He added,\u00a0<\/span><span data-pm-slice=\"1 1 [&quot;para&quot;,{&quot;tagName&quot;:&quot;p&quot;,&quot;attributes&quot;:{&quot;style&quot;:null},&quot;namespaceURI&quot;:&quot;http:\/\/www.w3.org\/1999\/xhtml&quot;}]\"><span dir=\"auto\">\u201c\u00a0<\/span><\/span><span dir=\"auto\">ZONE is the result of extensive research and product development, and also offers an excellent business expansion opportunity for the retail industry.\u00a0<\/span><span dir=\"auto\">The brand will gradually enter independent retail channels in the coming weeks, aiming to\u00a0<\/span><span data-pm-slice=\"0 0 []\"><span dir=\"auto\">provide retailers with an \u2018attractive and competitive\u2019 consumer product line of nicotine bags\u00a0<\/span><span dir=\"auto\">. Furthermore, the brand is produced in \u2018top European manufacturing facilities,\u2019\u00a0<\/span><\/span><span data-pm-slice=\"0 0 []\"><span dir=\"auto\">aligning with the company\u2019s strategy of promoting a portfolio of non-flammable products.\u00a0<\/span><span dir=\"auto\">\u201d<\/span><\/span><\/p>\n<p><span data-pm-slice=\"0 0 []\"><span dir=\"auto\">Source:\u00a0<\/span><span dir=\"auto\">nicotineinsider<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Imperial Brands\u00a0has\u00a0launched a new nicotine pouch brand, ZONE, in the UK, aiming to help retailers capitalize on growing consumer interest in nicotine pouches while attracting adult nicotine  &hellip;<\/p>","protected":false},"author":2,"featured_media":51430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-51428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/51428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/comments?post=51428"}],"version-history":[{"count":0,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/51428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media\/51430"}],"wp:attachment":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media?parent=51428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/categories?post=51428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/tags?post=51428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}