{"id":49418,"date":"2025-03-29T11:48:18","date_gmt":"2025-03-29T03:48:18","guid":{"rendered":"https:\/\/www.abesmoke.com\/?p=49418"},"modified":"2025-03-29T11:48:18","modified_gmt":"2025-03-29T03:48:18","slug":"philip-morris-heated-tobacco-device-iqos-goes-on-sale-in-texas","status":"publish","type":"post","link":"https:\/\/www.abesmoke.com\/en\/a\/49418","title":{"rendered":"Philip Morris' heated tobacco device IQOS goes on sale in Texas"},"content":{"rendered":"
LONDON, March 27 (Reuters) - Philip Morris International\u00a0(<\/a>PM.N), opens new tab\u00a0began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reuters, kicking off efforts by the world's largest cigarette maker to build a market for its flagship heated tobacco device in the\u00a0United States.<\/div>\n
PMI\u00a0hopes\u00a0to capture a 10% share of U.S. tobacco and heated tobacco unit volume by 2030 and build a substantial base of new users in the world's top market for smoking alternatives.<\/div>\n
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Reuters\u00a0reported\u00a0in April that PMI was preparing for an Austin launch of IQOS, the top-selling heated tobacco device globally, but it has so far not been widely available to consumers.<\/div>\n
PMI said on Thursday that after a successful pilot it was now offering IQOS to smoking-age Austin residents and would host demonstrations and guided trials for adults at the Austin MotoGP Red Bull Grand Prix of the Americas to showcase the product.<\/div>\n
The device will be sold for $60 with the accompanying tobacco sticks available for $8, Francisca Rahardja, vice president and chief marketing officer, inhalables at PMI U.S., told Reuters. The pre-tax price of a pack of Marlboro was $9.62 at end 2024, according to maker Altria\u00a0(MO.N), opens new tab.<\/div>\n
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Rahardja said PMI was offering IQOS at a lower price versus some other markets in part to reflect the fact it was trying to build up appetite among new consumers.<\/div>\n
It would be on sale at pop-up stores and mobile units, she continued, including one location in downtown Austin set to be in place for several months.<\/div>\n
PMI also had contracts with around 15 adult-only venues like bars where mobile units and \"IQOS coaches\" would be active, targeting existing nicotine users, Rahardja said. PMI employs coaches to promote IQOS and teach consumers how to use it.<\/div>\n
PMI previously said it would launch IQOS in four cities in two U.S. states, but so far only the Austin launch has been announced.<\/div>\n
source\uff1ahttps:\/\/www.reuters.com\/business\/healthcare-pharmaceuticals\/philip-morris-heated-tobacco-device-iqos-goes-sale-texas-2025-03-27\/<\/div>\n
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LONDON, March 27 (Reuters) - Philip Morris International\u00a0(PM.N), opens new tab\u00a0began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reu …<\/p>","protected":false},"author":2,"featured_media":49417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-49418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/49418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/comments?post=49418"}],"version-history":[{"count":0,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/49418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media\/49417"}],"wp:attachment":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media?parent=49418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/categories?post=49418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/tags?post=49418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}