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\n\t<\/p>\nReynolds Launches Nicotine-Free Flavored Disposable Line\n<\/p>\n
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Tobacco giant R.J. Reynolds is introducing nicotine-free disposable vapes available in six non-tobacco flavors today in the United States. The products will not be sold under the company's Vuse brand, but will instead be branded SENSA.\n<\/p>\n
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Reynolds, a subsidiary of British American Tobacco (BAT), says SENSA will be sold with the same marketing restrictions as its nicotine-containing Vuse products, some of which have been authorized by the FDA. Reynolds will require retailers to sell only to customers 21 or older, although that isn't a legal requirement in many states. It will also be displayed in stores next to age-restricted products, according to the Wall Street Journal.\n<\/p>\n
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The device provides \"5,000 seconds of puffs,\" according to the Journal, and has a removable battery to facilitate recycling. It will retail for $19.99, making it more expensive than most popular disposable vapes.\n<\/p>\n
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Reynolds is not seeking FDA authorization for SENSA because the company believes the nicotine-free product falls outside FDA jurisdiction.\n<\/p>\n
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The 2016 Deeming Rule that gave the FDA authority over vaping products defines zero-nicotine e-liquid as a tobacco product because it can be modified by adding nicotine. But the agency has admitted in the past that a sealed, nicotine-free device incapable of modification\u2014like a disposable or pod\u2014would probably not fall under the agency's authority.\n<\/p>\n
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There has always been a small market for nicotine-free vapes, which Reynolds claims is now 1-2 percent of the convenience store\/gas station segment of the vape market.\n<\/p>\n
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Although the SENSA flavors\u2014including watermelon frost, passionfruit frost and berry fusion\u2014seem almost identical to typical flavors in nicotine-containing disposable vapes decried by the FDA as \"youth-appealing,\" Reynolds said in a press release that SENSA \"is intended for adult tobacco and vapor consumers and does not include flavors intended to appeal to the underage.\"\n<\/p>\n
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Reynolds itself has waged a war against flavored disposables that threaten sales of its Vuse vaping products and combustible cigarettes. Reynolds has described other companies' \"dessert and candy flavors\" as a risk to youth, and the products themselves as a danger to public health, even implying they might be \"laced with fentanyl.\"\n<\/p>\n
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Reynolds' parent company BAT sells flavored nicotine-containing disposable vapes under the Vuse name in other countries.<\/p>","protected":false},"excerpt":{"rendered":"
Reynolds Launches Nicotine-Free Flavored Disposable Line \u00a0 Tobacco giant R.J. Reynolds is introducing nicotine-free disposable vapes available in six non-tobacco flavors today in the United S …<\/p>","protected":false},"author":2,"featured_media":45703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-45704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/45704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/comments?post=45704"}],"version-history":[{"count":0,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/posts\/45704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media\/45703"}],"wp:attachment":[{"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/media?parent=45704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/categories?post=45704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abesmoke.com\/en\/wp-json\/wp\/v2\/tags?post=45704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}