On November 19, 2025, AIR Limited (AIR) announced that its flagship hookah brand and the world's best-selling Al Fakher had officially entered the portable e-cigarette market and launched the Crown Switch in Germany.
Technological Innovation: Quantum Vape and Coldstream technology, free of ceramics and heavy metals.
Crown Switch's core competitiveness stems from its cutting-edge technology. AIR established a strategic partnership with Greentank Technologies (a global manufacturer of atomization hardware) in early 2025 to jointly develop advanced atomization technology.
Greentank 's Quantum Vape , a coil technology launched in August 2024 , has garnered industry attention . Utilizing a proprietary nanochip design and advanced microfluidic technology to atomize liquids , it eliminates harmful and potentially harmful hazardous components (HPHC) emissions and flavor degradation generated during thermal cycling . It also delivers "absolutely optimal" flavor release and the most consistent consumer experience from the first vape to the last. Its Coldstream technology delivers a breakthrough flavor experience. This cutting-edge system produces vapor that is colder than most mainstream atomizers on the market, designed to create a richer, smoother experience than traditional atomizers.
The Crown Switch contains no ceramics or heavy metals , eliminating potential health risks from the outset. Its convenient design , featuring a rechargeable device and pre-filled cartridges , balances environmental friendliness and practicality. It is now available at shisha-world.com, and plans are in place to expand its market reach to more markets in the coming months.
Giants' Strategies: From Hookah King to E-cigarette New Force
Founded in 1999 and headquartered in Dubai, AIR operates in over 90 markets worldwide and is an innovative leader in social smoking. Its portfolio includes Al Fakher, the world's largest shisha brand; Hookah.com, North America's largest B2B shisha platform; and OOKA, an innovative charcoal-free shisha device brand.
This foray into the e-cigarette industry is a strategic upgrade for AIR in line with market trends. According to Statista's "2024 Market Insights Report , " the global e-cigarette industry is experiencing continued rapid growth, projected to generate $27.2 billion in revenue in 2025, and is expected to maintain a compound annual growth rate of 3.69% until 2030.
AIR CEO Stuart Brazier stated that as hookah becomes more popular in Western markets, the brand hopes to meet consumers' portability needs in a fast-paced lifestyle through a combination of "flavor expertise + technological breakthroughs," and Germany, as a core European market, has become the first stop for the global expansion of the new product.
电子雾化与HNB产品都是新型电子产品，结构虽小，却融合应用多种材料、表面处理、芯片电子等技术工艺，而且雾化技术一直在不断更迭，供应链在逐步完善，为了促进供应链企业间有一个良好的对接交流，艾邦搭建产业微信群交流平台，欢迎加入；Vape e-cigarettes (VAPE) and Heat-Not-Burn e-cigarettes (HNB) are both emerging electronic products. Despite their compact size, they integrate various materials, surface treatment technologies, chip electronics, and other advanced technical processes. Moreover, atomization technology is constantly evolving and the supply chain is being progressively perfected. To facilitate good communication and networking among supply chain enterprises, Aibang has established an industry WeChat group communication platform and warmly welcomes interested enterprises to join.
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