SEOUL, South Korea, Nov. 19, 2025 /PRNewswire/ -- The renowned global vape brand SKE is strengthening its position in Korea through strategic retail expansion and the introduction of next-generation vaping technologies, signaling a new phase of growth. With a rising international presence, especially in UK and Europe, SKE has rapidly built a dynamic channel ecosystem in the Korean market, supported by broad retail availability and strong consumer interest.
A major driver of this momentum is the brand's expanding partnership with 7-Eleven Korea. Over the past six months, SKE products have entered more than 5,700 stores across the country, reaching nearly half of all 7-Eleven locations nationwide. The scale of this rollout reflects substantial consumer traction, with high in-store turnover indicating strong recognition and repeat demand for SKE's flagship product within the convenience retail environment. This growth also reinforces the relevance of SKE's product positioning for Korea's fast-moving convenience store market, where visibility and accessibility are critical.
Alongside the convenience retailing channel, SKE has strengthened its presence in Korea's vape specialty channels through collaborations with OG9 and Most Vape. OG9's hybrid model, combining offline retail stores with a robust B2B distribution network, extends SKE's reach among dedicated vaping communities, while the online platform Most Vape connects the brand directly to digitally savvy consumers. Together, these partnerships broaden SKE's influence among hobbyists and early adopters, reinforcing its reputation as a forward-thinking brand within the country's growing vaping culture.
Central to SKE's success in Korea are its hero products, each resonating strongly with distinct consumer groups. The SKE Crystal Bar TB1000, the lead product in 7-Eleven, continues to deliver exceptional performance. Its eye-catching design, fresh flavor options, and smooth draw align closely with Korean taste preferences, contributing to steady sell-through and frequent restocking requests from retailers. The device's aesthetic appeal and approachable flavor profile have established it as a standout choice for convenience store shoppers.
In the vape specialty channel, the SKE Cloud Zero has emerged as one of the most innovative products in its category. Designed for modern Korean consumers who value technological sophistication, Cloud Zero introduces several industry-first features. Its Vaporless Mode produces zero visible emissions, enabling discreet use in shared spaces, while the switchable dual-mode system allows users to transition instantly between Vapor Mode and Vaporless Mode as needed. The patented Mobius Strip side display provides real-time visibility of battery and e-liquid levels, merging functional clarity with distinctive visual design. Paired with 11 refined flavors and macaron-inspired colorways, Cloud Zero demonstrates a blend of performance and style that appeals strongly to Korea's trend-driven consumer base.
SKE's growth in Korea is further supported by its established leadership in Europe, where the brand ranks among the top three in the UK market and maintains distribution across major retailers such as Tesco, Booker, and Morrisons. This proven success model, combined with rising demand in Korea and the brand's proactive channel strategy, positions SKE Korea to replicate the strong trajectory achieved in the UK. The company remains focused on building a long-term ecosystem that supports channel partners through consistent supply capabilities, high-performing products, and strong sell-through potential.
Source：https://www.prnewswire.com/apac/news-releases/ske-expands-its-footprint-in-korea-with-strong-retail-momentum-and-innovative-vaping-technologies-302619749.html
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