ZYN, the world’s No. 1 nicotine pouch brand, is now available in a new, limited-edition variant and updated packaging in the Philippines.
PMFTC, the Philippine affiliate of Philip Morris International (PMI), has launched ZYN Bright Green 1.5mg, a new variant with a distinctly zesty taste that comes in a novel can with a modern, bold and original aesthetic design.
The latest addition to the ZYN portfolio is in line with PMI’s bold mission, first announced in 2016, of transforming into a smoke-free company.
“Nicotine pouches play a vital role in our lineup of scientifically supported smoke-free products, designed to help phase out cigarettes for good. We recognize that no single alternative can meet the needs of every adult smoker. This is why offering a varied and evidence-based portfolio is essential to support those who choose to move away from smoking,” said Gijs de Best, President of PMFTC Inc.
PMFTC introduced the “bold, modern, and simple” ZYN brand identity amidst the growing shift among Filipinos toward smoke-free alternatives. The new variant will be available starting November 2025 at IQOS stores across Metro Manila and online via ZYN.com.
ZYN contains nicotine sourced from tobacco, but without the tobacco leaf. Made with nicotine and food-grade ingredients, it offers a tobacco-free experience. The redesigned can features a bold, modern aesthetic that reflects the brand’s commitment to celebrating personal rhythms and enhancing everyday moments.
“ZYN is proud to be the world’s No. 1 nicotine pouch brand—and that means you can count on the same great experience every time. This launch takes the ZYN experience to the next level,” said de Best.
“With more Filipinos embracing smoke-free choices, we saw the need to evolve by introducing a refreshed identity that stays true to the values behind ZYN’s global leadership. While the look has changed, the product remains the same: trusted quality and a consistently satisfying experience,” said Donica Pile, brand manager of ZYN.
During the launch event, the ZYN community celebrated with a multisensory experience, including music inspired by the energy and rhythm of ZYN’s five core variants. Guests explored the “ZYN Experience Room,” an immersive showcase of the brand’s evolution, and relaxed in the “Refresh Lounge,” a space designed for connection, music, and movement.
As the Philippines’ first limited-edition nicotine pouch and with its refreshed packaging, ZYN reinforces its leadership as the world’s top nicotine pouch brand. By delivering trusted quality, broader access, and lifestyle-driven innovation, ZYN continues to set the benchmark for smoke-free alternatives—redefining how adult nicotine users engage with every moment.
“We are deeply committed to a smoke-free future—one that reflects a more modern and mindful way of living,” said Pile.
source：https://journalnews.com.ph/pmftc-launches-new-zyn-variant-in-push-for-smoke-free-future/
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