Japan Tobacco International (Tl) UK has announced the launch of itsstrongest nicotine pouches to date, with the new Nordic Spirit Frosty MintMax.
Available at an RRP of £6.50 per can, the new launch is available now throughJT1360 and in grocers. lt will be available in independents and symbol groupstores from next week (3 November).
In response to a trend for stronger pouches, the new product representsNordic Spirit's strongest yet at 17mg, placing it in the max strength segment.
This launch also marks the debut of Nordic Spirit's new brand expression. Abold pack that communicates strength, every design element is dialled up forMax with darker tones to cut through the clutter.
James Richards, brand lead manager at 」T| UK, said: “Frosty Mint Max marks anexciting new chapter for Nordic Spirit as our strongest product yet, to meetthe rising demand for high-strength options.
“The frst to launch in our new packaging, this bold new variant will be key tohelp retailers to tap into the fastest-growing segment within independentsand symbols and take their nicotine pouch sales from strength to strength."
source：https://www.conveniencestore.co.uk/products/max-strength-pouch-added-to-jtis-new-look-nordic-spirit-range/711320.article#toggle
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